Turn your expertise and passion into recurring revenue
We will build your online training and subscription platform to launch and scale quickly
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Trusted by
“I get calls every single week asking who I could recommend for a membership site. Michael and Travis at Member Up are in my short list every time. They know their stuff.”
– Chris Lema, chrislema.com
“Get in line. :)”
– Jonathan Williamson, CG Cookie
“The guys at Member Up exceeded my expectations in every possible way. I would recommend them to my own mother. Seriously.”
– Chris Field, Mercy Project
From full platform development to customer retention strategy
Unlike other experts, we bring a deep understanding of what’s needed to build a content platform that scales and a membership product that sells.
Membership and Subscription Platform Concierge
Platform Migrations
Pricing and Product Strategy
Custom Design and Development
Strategy Coaching
Customer Engagement Analytics
For your business, it may make sense to go through several of these or focus just on one.
We work with businesses at varying stages of maturity
Here are some recent home run case studies to give you an idea of how we fit in.
Membership Roadmap With Video Creators
Find the right long-term platform and start making money with memberships
Tim Schmoyer at Video Creators – a training platform that guides people through the rocky paths of building a successful YouTube channel – was ready to transition in to the membership model.
Tim wanted to get his new platform right the first time and not have to:
- Waste his own time and energy fumbling through plugins
- Commit to the wrong platform and suffer a complex and messy migration down the road
- Spend thousands of dollars unnecessarily by having the wrong priorities in place
How we were able to help
We kicked things off with our Membership Roadmap, which gave us a chance to talk through the business that Tim had in his head and bridge that with the technical set up that would get him there.
We packaged up a very specific game plan for how Video Creators would get from Day 0 to Launch Day with the budget that he had. The roadmap included:
- Specific plugins recommended for delivering his “semesters” and for creating the memberships
- Top WordPress theme options that will give him a lot of flexibility and keep things running lean on his site
- Different pricing strategies for his offering
- What to prioritize for the minimum viable product so as not to hit any major walls that keep him from making money off the product quickly.
What the results have been so far
Tim Schmoyer
videocreators.com
The result for me was a membership site that serves people better, that’s easier for me to manage, and provides more revenue for my business.”
“I knew a paid membership website would be a valuable way for me to serve my audience, but what I needed to accomplish with it is a bit more unique than a standard, cookie cutter membership site.
So I reached out to the Michael & Travis at Member Up to help me cut through the overwhelming number of options. They took the time to understand my project and then provided feedback and expertise that was not only extremely valuable in knowing exactly how to move forward, but was also helpful from a strategic perspective in teaching me how I should think about my membership site.
Lead Generation With The Gem Society
Turn large volumes of traffic into an ever-growing audience for your membership product
The International Gem Society (yes, as in diamonds and rubies) offers a membership product that gives access to a massive vault of educational content for anyone looking to start a career in gemology or take a hobby to another level.
When we first met with them, IGS was getting floods of search traffic to the free articles on their site, but hardly any traction on the membership product.
How we were able to help
Starting with our Blueprint service, we diagnosed where the disconnects were in their sales process, and put together an actionable list of priorities to begin making improvements.
When we looked at all of that traffic coming in, we noticed that close to 85% of them left without doing anything else on the site and only ~2% of visitors even made it to the membership sales page at all.
What we ended up implementing together:
- Redesigned the membership sales page and improved messaging
- Adjusted pricing strategy
- Created a drip email course to use as a lead magnet for the high traffic on their free articles
- Set up the automation with MailChimp to deliver the course
What the results have been so far
Seth Rosen
IGS
“The result was a way better membership sign up process. Revenue growth this year (2015) was up well over 100% over 2014.”
“We had suspected that a shift in mix (towards the pros) would meaningfully impact revenue, but were largely undecided about the best implementation strategy.
The fresh set of eyes made a big difference, and the result was a much better set of CTAs and a way better membership sign up process. Revenue growth this year (2015) was up well over 100% over 2014. Much of that was due to the improvements you guys assisted with.”
Advanced Email Automation and Segmentation for CG Cookie
Fully automate your sales funnel in a way that is personal and relevant to where your customers are at
CG Cookie, a training platform for artists wanting to learn digital animation and game development, was looking to improve sales within their current funnel.
How we were able to help
We began by looking at how to get more first-time visitors creating a free account. From the free account, leads are then moved to a trial period for the premium membership.
In our Blueprint report, we made recommendations on how to tweak the visitor flow on the site in order to get more people making that initial connection. The report also included a plan for segmenting their automated sequences for new visitors and free trial members.
What we ended up implementing together:
After completing the Blueprint phase, they brought us on for a 3 month commitment to:
- Help put into place the recommendations from our report
- Proactively look at their sales process and their product to see where more growth can happen
- Create a better tracking system around user actions and important metrics that their team can refer back to when rolling out new features or ideas
- Brainstorm ideas on how to improve LTV for members
What the results have been so far
Jonathan Williamson
CG Cookie
“Allowing free users to mentally commit more to the product was something we had not thought of and yet has greatly increased our signup rates”
“Initially, I wasn’t really sure impact your work would have and what specific tactics you’d bring to the table. A second and third set of eyes that were unbiased to our design and past decisions was incredibly valuable. In particular, the fresh take on user introductions and lifecycle campaigns very worthwhile. It’s very easy to dig our own rut without realizing it, so a new angle was very refreshing.
The fresh input on communication and signup funnels was a favorite. Just simple things, like allowing free users to mentally commit more to the product was something we had not thought of and yet has greatly increased our signup rates.”
Ready to see if we are a good fit?
We always start with learning more about you and what’s at stake. We do not take on any projects that we aren’t confident will be a no-brainer ROI for you.
MICHAEL STEELE
TRAVIS NORTHCUTT
Curious about what it’s like to work with us and what results you can expect?
We do have a short packet that goes out to new clients that covers a lot of those details. You are welcome to look through that.
Are you still in DIY mode and building up cash flow?
We invite you to learn and grow from our advice in a couple of ways:
- Join with over 350 membership product owners that we send weekly advice to. It’s free and it always will be.
- Try our free, 6-lesson sales course, Sell Smarter. Love Your Business. Learn how to automate a highly effective sales process for your membership site.
- Pick up a copy of our book, Member Up, and learn what separates the membership sites that kill it and the ones that fail.
