You’re probably familiar with the typical three-tier pricing strategy. You run across this all the time, especially with SaaS businesses.
However, you may not be familiar with the Yes-Yes pricing strategy. My friend Jane Portman has an excellent writeup of … Read the restRead More
Visiting Lake Tahoe in the summer has become a habit of ours. We go there because it’s a great place to be in the summer: gorgeous lake, mountains with tons of hiking and biking trails, and pretty much perfect weather.… Read the restRead More
I’ve been reading through this massive post on Farnham Street, which is a list of 113 mental models, with explanations for each.
One of these I’d like to bring to your attention is the availability heuristic. This is also … Read the restRead More
A while back, my wife, our six year old son, and my wife’s parents went to see Paul McCartney in concert.
What was I doing?
Now, before you jump to the conclusion that I’m an uncultured oaf who … Read the restRead More
An anonymous reader on my email list asked: How do I rescue members who are about to cancel?
Great question! First off, you’ll need to know they’re about to cancel. MemberScore is built specifically to solve that problem.
Second: it’s … Read the restRead More
Let’s say you’re running a membership site with the following numbers:
- 300 members
- 10% monthly churn rate
- $49 average monthly payment
- 30 members added each month
At this point, you’ve hit the “dreaded plateau” and are losing as many members … Read the restRead More
In a recent post I told you not to use advertising to grow your audience. Instead, I told you to borrow other peoples’ audiences to grow your own.
The three best ways to borrow someone else’s audience to grow … Read the restRead More
I recently started an answer to this question:
How do you grow an audience when your focus is so specialized and narrow? Facebook ads? Google ads? Manually hunting down topical blog sites and asking for mentions? Instagram hashtags? Pining for … Read the restRead More
A member of my list sent me this question:
My number one question, when paired with your previous advice about being content with a narrow, specific focus:
How do you grow an audience when your focus is so specialized and … Read the restRead More
In the movie Field of Dreams, Kevin Costner plays an Iowa corn farmer named Ray Kinsella.
The plot of the movie revolves around Ray hearing a voice (later revealed to be his own inner monologue) telling him “if you … Read the restRead More