A member of my list sent me this question:
My number one question, when paired with your previous advice about being content with a narrow, specific focus:
How do you grow an audience when your focus is so specialized and … Read the restRead More
In the movie Field of Dreams, Kevin Costner plays an Iowa corn farmer named Ray Kinsella.
The plot of the movie revolves around Ray hearing a voice (later revealed to be his own inner monologue) telling him “if you … Read the restRead More
I recorded a podcast a while back with Jeff from Online Course Coach. We had a great conversation, part of which was naturally about discussion forums. At one point Jeff asked me if a membership site should launch with a … Read the restRead More
Have you heard of the TV show Suits? It’s a great legal thriller – I’m currently binge-watching it.
The show centers around a brilliant guy named Mike Ross, and a lawyer named Harvey Specter who hires Mike, as a lawyer. … Read the restRead More
A friend asked me a couple days ago if he should consider using Facebook Workplace for his membership site.
On the surface, it sounds reasonable – all the benefits of having Facebook manage the community infrastructure, with plenty of extra … Read the restRead More
Plenty of communities on the internet have started off strong, and then fizzled and died. The key to preventing this is to foster discussion between your members. How do you do this?
The answer to this one varies quite a … Read the restRead More
Part of growing a membership site is getting other people to talk about you. And not just anybody, but influencers.
Yes, that’s a horrible, overused cliche of a term, but, what can you do? For the purposes of this email, … Read the restRead More
This summer, I drove with my family from Lake Tahoe in Northern California (where we’d been for the summer) back to visit our family and friends in Texas, before resuming our world travels.
We opted to take the scenic route, … Read the restRead More
If you’ve ever watched Seinfeld, you’ve seen Kramer enter Jerry’s apartment. You know, where he barges in, unannounced and without knocking:
While that running gag is hilarious and worthy of emulating (door repairs notwithstanding), there’s one place you don’t want … Read the restRead More
A reader on my email list asked (shared with permission):
“How can I grow my membership site beyond the initial surge of people I personally know or meet in person?”
My best advice in this situation is that … Read the restRead More