A reader on my email list wrote in to ask about motivating people to buy. Here’s her question, (shared with permission, edited for clarity):
How do you get people off the fence with an evergreen (e.g. not “available for … Read the rest Read More
Remember those CAC (cost to acquire a customer) numbers I showed you in this article? Let’s review right quick:
- Median CAC: $1.13
- Median cost to upsell an existing customer: $0.27
- Median cost of an existing customer renewal: $0.13
Get. … Read the rest Read More
This was originally sent to my email list on June 29, 2017.
Today, we’re talking about timing the pitch for an upsell.
But first, a little story of sorts.
I travel full time, with my wife and son. Right now, … Read the rest Read More
A few days ago, I wrote about having publicly visible discussion forums, but cautioned:
I don’t recommend allowing public registration & posting, but having some or all of it publicly visible can essentially give people a taste of what … Read the rest Read More
I got this question in my inbox recently:
How do I get people to join? People seem scared of recurring payments. That seems to be the #1 sales objection.
Depending on your focus, this can be an issue. Luckily, there … Read the rest Read More
You would probably like to be able to charge a premium for your membership site, right?
Of course you would.
We’ll get to that. First, a story:
I got a hair cut yesterday. Queue dad joke: I actually got all… Read the rest Read More
In a recent email to my list I ragged on physical mail a bit, which prompted reader Nathan Lippi to respond:
It’s actually been shown that younger people / millennials are more likely to respond positively to direct mail. This
… Read the rest Read More
Any site that restricts content to members is faced with how to tactfully use paywalls – you know, those pesky notices that pop up when trying to see something you don’t have access to. While they aren’t ever fun to … Read the rest Read More
Learning how to compete in your industry (and especially against all of the free resources out there) has to start with knowing your market. I’m going to share four methods to doing your own market research that you can do in a two-hour sitting at your favorite coffee shop.Read More
The free trial – a powerful ally or the single biggest headache in your sales process.
Love ’em or hate ’em, they are important to subscription-based businesses. Giving people a chance to use the premium content and features on your … Read the rest Read More