In the movie Field of Dreams, Kevin Costner plays an Iowa corn farmer named Ray Kinsella.
The plot of the movie revolves around Ray hearing a voice (later revealed to be his own inner monologue) telling him “if you build it, they will come”.
That works fine for a fictional movie plot, but it’s terrible business advice. That’s the case whether you’re just starting your membership site, or have been running it for years.
If you’re planning a membership site, your first priority should be building an audience.
Launching with an existing audience is the difference between getting off to a great start, and starting a long, tedious grind of very slow growth.
If you’re running a membership site and seeking to grow it, your first priority should be building your audience bigger than it already is.
Marketing to a large, engaged audience means that new offerings, courses, services, etc. you produce can take off right away, and earn a return on investment in months rather than years.