You’re probably familiar with the typical three-tier pricing strategy. You run across this all the time, especially with SaaS businesses.
However, you may not be familiar with the Yes-Yes pricing strategy. My friend Jane Portman has an excellent writeup of this method here: http://uibreakfast.com/sean-dsouza-pricing/
You should read Jane’s article, but the gist of it is having two options, with the second being 15% higher than the first, and including disproportionately extra value.
One way you could implement this with a membership site:
Make community/forum access your first tier, with educational content the added bonus (be sure the content is solid, and worth way more than the price increase).
I’d love to hear from you if you’re considering a pricing experiment along these lines – or if you have in the past. Shoot me an email.